Everyone who works on the web should have a basic understanding of how HTML works and what it’s used for. — Online business owners certainly don’t need to become full-fledged web developers in order to build an effective website — or run a successful business. But those whose entire careers are built online will inevitably find themselves in a position where having some knowledge about how their websites actually work might…

The problem with so-called “Design Thinking,” and why linear, process-based creative frameworks like this so often miss the mark. — It seems like every so often, certain ideas — like “grit,” “deep work,” and “slow thinking” — catch on like bad colds among academic business circles. These concepts are debated and dissected in publications like Fast Company and the Harvard Business Review, slapped onto the covers of airport paperbacks, and…

A few months ago, I began work on a new client project. Morgan Renaldo, a talented online fitness and nutritional coach, had asked me to help her design and develop her business website. She had been struggling for months to create the website herself using a popular WordPress theme called…

Visual branding is unfortunately one of those aspects that is far too often overlooked by online business owners. If it is considered, branding is usually viewed as little more than a costly and frivolous expenditure — one that most businesses could likely do without. As I’ve already demonstrated, this opinion…

The odds are pretty high that if you’ve spent any significant amount of time in the world of online business, you’ve heard of WordPress at least once or twice before. You might’ve even had it recommended to you for your business website. For quite some time now, WordPress has been…

Every online business owner dreams of having a website that can generate quality leads for their business around the clock. But for most businesses, this is not the reality. Statistics demonstrate that only about 2 percent of site visitors, on average, convert to a sale. Collect e-mail addresses through pop-up forms They get a bad rap…

In early 2014, the executives of British retail stalwart Marks & Spencer found themselves in quite an embarrassing situation. After having spent three years and nearly $200 million on a complete website relaunch, the company reported a shocking 8.1 percent drop in its quarterly sales! What happened? Marks & Spencer’s…

For those who choose to go the DIY route when it comes to designing a website for their business, choosing a website builder can be extremely difficult. There are a ton of different tools currently on the market — each with its own unique advantages, disadvantages, features, use cases, and…

Creating an entire website from scratch isn’t easy. Especially when you take into consideration all of the components that go along with that undertaking — including research, brand strategy, design, and development. The single best thing you can do to make this process easier for yourself (as well as for…